Ground-Up Luxury Development

Brookfield Residence.

187 Brookfield Avenue · Paramus, New Jersey 07652
Sold · 2026
$2,200,000
Sale Price
Brookfield Residence, Front elevation · twilight
Front elevation · twilight

Project Overview.

Location
Paramus
Bergen County, New Jersey
Development Type
Ground-Up Luxury
New residential construction
Completed
2026
Delivered
Disposition
Sold
Full disposition · 2026
Residence
~7,000 SF
Finished area
Site
~0.32 Acres
Established neighborhood
Configuration
6 BR · 6.5 BA
Multigenerational plan
Sale Price
$2,200,000
At underwritten value

A residence shaped
to site and market.

Opportunity

The site at 187 Brookfield Avenue offered a compelling ground-up development opportunity in an established Paramus neighborhood, a well-proportioned residential lot in a submarket defined by strong school districts, mature streetscapes, and consistent buyer demand for meaningful primary residences.

Neighborhood comparables established a clear ceiling for finished residential product. The underwriting question was whether a single, thoughtfully designed home could combine multigenerational livability with the finish quality expected at the top of the Paramus market.

Strategy

Palisade designed an approximately 7,000-square-foot residence structured around expansive contemporary living spaces and highly considered entertainment amenities. Six bedrooms and six-and-a-half bathrooms accommodate multigenerational households; the plan integrates a chef's kitchen, formal dining, a fireside living room, a cedar sauna, and a covered rear deck.

The interior architecture is board-and-batten exterior with a modern proportional language, twin porch pillars, a standing-seam entry canopy, and a restrained material palette that reads clearly at both twilight and midday.

Execution

Interior finishes emphasize natural materials and warm neutrals, white oak flooring throughout the primary living floor, honed limestone and travertine in the wet spaces, statuario-veined counters, and painted millwork sequenced across the ground-floor volumes. Lighting was specified to a single warm color temperature throughout.

The primary suite, chef's kitchen, and great room were designed as the three principal photographic moments of the residence; each was resolved as a complete finished room, not a staged marketing image. Detail moments, the geometric millwork wall at the dining entry, the cedar sauna, the marble-clad primary bath, extend the finish standard through every square foot.

Outcome

The residence sold in 2026 at $2,200,000, at the top of the underwritten range for the Paramus submarket and consistent with the comparable set. Disposition was managed under a broker representation agreement, without an extended list-price period.

From acquisition
to disposition.

A representative timeline for a Palisade development. Timelines vary with property and market conditions.

2023
Acquisition & Underwrite
Site acquired and underwritten against Paramus comparables. Site diligence and entitlement review completed.
2023–2024
Design & Entitlements
Architecture, interior specification, and municipal approvals. Multigenerational floor plan finalized.
2024–2026
Construction
Ground-up construction under direct Palisade oversight. Approximately 7,000 SF delivered on schedule.
2026
Position & Realize
Positioning, marketing, and disposition. Sold at $2,200,000 under broker representation.

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